Tag Archives: solution

Seven tips for fundraising success

 

Raising funds for charitable organizations can be difficult; certainly time-consuming. It’s a patient process, requiring considerable research, planning, and organization. The word “development” is a perfect fit to the process an organization goes through to generate a meaningful contribution.

When it comes to raising funds for your organizations, here’s a handful of tips to consider adding to your overall fund development strategy. They have represented the centerpiece of our success. They’re not listed in any specific order, but you’ll quickly recognize where and how they fit in your strategy.
   
Identify strengths and weaknesses

Understand the organization – from operations to personnel to policies to financial management. Recognize the causes and implement solutions to each. Be sure to dot every “I” and cross every “t”.

Offer innovative giving

The one constant between most non-profit organizations is the ability to accept cash contributions. Every donor knows this. However, savvy donors (charitable investors) seek greater information, transparency, accountability, and results from their contributions. A strong percentage of them seek unique and innovative giving methods.

Create solicitation strategies

Know your constituents. An engaged leader is a gem and, as nonprofit leaders, it’s our obligation to strive for their full potential. One great way to really get to know supporters is to design solicitation (or engagement) strategies for each. Start by creating a Prospect/Donor Profile for each, used to document their interest, involvement, willingness, and capability. Mapping a solicitation strategy will force you to be strategic about cultivating each constituent’s involvement. This one act involves and is influenced by the other six tips offered here.

Engage constituents

From prospect identification to board leadership to donor stewardship, your benefactors are your organization’s greatest vehicles of success. Engage them through key steps of the fund development process. You’ll be amazed at their ideas, insight, and perseverance.

Generate active awareness

Tell your story to the world. Shout it regularly through local media and through your social media avenues. Be sure you focus on strengths and opportunities and that any weaknesses are addressed. Distribute clear messages and keep your messaging timely. Encourage staff, volunteers, and donors to share the messages through personal, personable, and electronic means.

Network

It’s a seven-letter word that, for many non-profit leaders, is more like a four-letter word – work. There’s no better way to prospect new supporters, whether they’re future volunteer or donor leaders. It involves stepping out of your routine, forces you to fine-tune your 30-second elevator speech, and smile even if you’re having a difficult day. Ask any business leader, networking produces results. Get out there and make friends and share your organization’s story, needs, and opportunities.

Steward donors

Perhaps the most detrimental cause of recent organizational failure might not have been solely the economic crash. Is your organization at fault for not properly recognizing donations and, more importantly, developing strong relationships with its donors? Stewarding donors strengthens the lifeblood of non-profit organizations. Pick up the phone, send an email, direct a tweet, say hello in the store, high-five at a ballgame, and send a card. These are the little ways that magnify the “engage constituents” tip into truly rewarding alliances. Make each donor feel as if he/she is in the middle of the game.

 

Perhaps one that should be listed is “have fun”…development and non-profit leadership should be exciting, rewarding, meaningful, challenging, and fun. Make the most of it!

 

Each credit card swipe earns money for charities

Local merchant solutions provider, MerchantsXL, has launched an innovative credit card processing program to save businesses money and, at the same time, generate new income for local non-profit organizations.

The new program, called Give Back to Reno, was launched as a unique program blending charitable needs with smart business strategies to leverage a win-win solution for the Northern Nevada region. Designed by NPcatalyst, a Reno-based philanthropic solutions firm, the program works with local businesses to lower the fees associated with credit card transactions. MerchantsXL then directs funds to local charities.

“When we created MerchantsXL in 2010, our primary goal was to turn our entrepreneurial spirit into community leadership, says Cole Bevel, the company’s Managing Partner. “We created a program that does not force anyone to come out of pocket to generate outstanding financial support for the organizations which strive to make our community stronger every day.”

The way it works is relatively simple. Customer uses a credit card to make a purchase; merchant then swipes the card to process a payment; and, a portion of the payment goes to a select non-profit organization. “the concept is innovative and works seamlessly for everyone involved. We’re delighted by the results”, claims Jeff Lenardson, who is also managing partner of MerchantsXL.

To learn more about the “Give Back to Reno” program, business and non-profit leaders are encouraged to visit www.GiveBacktoReno.com. In mere minutes, businesses can realize the savings and non-profits can begin generating new dollars. MerchantsXL executives can also be contacted directly at 775-636-6529 and cbevel@merchantsxl.com.

An incredible first year for NPcatalyst

Athough we’re already in the third month of the year 2012, we haven’t really taken an opportunity to reflect upon the first year of NPcatalyst LLC. Like any new or innovative idea, there are many twists and turns and unforeseen obstacles. However, with the right team, positive outlook, and extreme passion, the good far outweighs the uncertainty.

We took a few minutes last night to test a new tool to paint a picture of our initial year of operation.

Here’s to an even more amazing year in 2012.

Yours in Community,

Pete