Habits of highly effective giving

 

Like in business, charitable organizations require revenue to not only exist, but to provide support, growth, and opportunity to the beneficiaries they serve.

Billions of dollars are contributed to organizations each year. Some donors may question is this enough or is their contribution needed? However, the more appropriate questions might be “Am I giving to the right organization” and “How effective is my donation”? The answers lie within each donor’s personal path to philanthropy.

For the most part, when donors make a charitable donation, they want to know that they are giving to a good thing and that the money will be used the right way. But, how do donors know this? How can they be assured or satisfied that their donations will be well spent? In our opinion, effectiveness equals donor satisfaction combined with impact and utilization of each gift.

No matter the size of the donation or from whom it is being contributed (business, foundation or community resident), here are our habits of highly effective giving.

Identify the ideal organization

When looking for the right organization to support, start by taking a good look at your interests, connections, goals, and influences. These will help narrow the list of local, national, or global organizations from which to select the one(s) you’ll eventually support. If you need help, contact a nearby leader (such as NPcatalyst), who has access to multiple directories.

Understand the organization’s needs

When you have narrowed the search, take a good look at each organization’s reason for existence, mission, programs, and goals. As you do this, you’ll become more familiar with the organization and, more importantly, identify and understand their needs. If you’re having a difficult time identifying their need for donor and volunteer support, give them a phone call or send an email.

Assess the organization

A critical step of the process is analyzing each organization’s operations and performance. This is where you determine the soundness of their best practices. Be sure to assess the percentage of funds being allocated to programs or services; take a look at the strength of their leadership; and check to see if their policies, procedures, and management practices are up to par. If you would like assistance, contact companies like NPcatalyst, which analyze and rate charities on a regular basis.

Establish a relationship

There’s no finer way to understand an organization than by direct contact. This can be accomplished by sending an email or calling a staff or board member to ask questions, request a meeting, register for a special event, or offer to volunteer. As in business sales, the ideal “transactions” take place as a result of mutually-beneficial relationships. It is a great way to watch the effect of your donation.

Leverage the contribution

Once you have made the donation(s), the fun does not need to end there. No matter the size of the gift, sharing your goodwill should help compel others to duplicate your act of kindness, as well as create greater awareness of the organization. For businesses, it is a great way to illustrate a business’s role in community growth, not to mention its effect in generating new business. By simply updating your “status” via social media (Facebook, Twitter, etc.) or sending a press release to media or mailing a letter to friends, there is a good chance your gift will keep giving.

Measure the contribution

Similar to assessing the organization (Habit #3), be sure to confirm how the money was allocated within the organization. Whether the contribution was unrestricted or restricted (given for a specific purpose), it is vital that you recognize that the donation was distributed toward its intended purpose.

The significance of each charitable donation is escalated when a donor has a deep understanding of the cause, the organization, and the program(s) being supported. In a very similar approach to building personal relationships, the more familiar a donor is to the beneficiary of the contribution, the more significant and rewarding the gift.

If you have not applied these habits to past contributions, imagine how your giving could have been different. By applying these habits, your future donations will have far greater impact, making your community, country, and world a better place.

 

Donors have much to consider when supporting charities

As the calendar year nears its close, well-organized charities will be orchestrating year-end fundraising campaigns. These initiatives are used to fulfill wish lists, meet annual goals, and fund special projects. As these organizations launch these campaigns, it’s important that they understand donor thinking and strategies during this time of year.

During the holidays, typical donors…

  • Respond to public, promotional, emotional appeals
  • Prefer easy access to make a contribution
  • Make donation amounts of their choice
  • Seek well-managed organizations
  • Wish to not be the only donor
  • Want to know how the money will be used
  • Choose to support a well-regarded and/or well-managed organization
  • Expect proper acknowledgement

Saavy donors make informed donation decisions.

Appropriately stated by Charity Navigator, “Smart givers generally don’t give reactively in a knee-jerk fashion. They don’t respond to the first organization that appeals for help. They take the time to identify which causes are most important to their families and they are specific about the change they want to affect.”

Nearly two years ago, NPcatalyst launched a program called HealthCheck, which analyzes charities in five distinct areas of non-profit management and effectiveness. The five areas are:

  • Institutional Data
  • Governance
  • Human Resources
  • Public Information
  • Finance & Fund Development

As the holidays are upon us, non-profit directors should consider what drives donors.

Donors say appeals that put a face to the donation (either human or animal) and remind them to help those who are less fortunate at this time of year, are most persuasive. A few thoughts to consider…

  • Holiday giving is emotional.
  • Donors are thankful for what they have and give to those who need it.
  • Donors tend to give more when the online experience is intimate and emotionally coherent.

Stats to consider about major donors…

  • One-third of donors with $100,000 or more in annual income, indicate all or most of their charitable giving for this year has not  been planned ahead of time.
  • 42 percent of households with over $100,000 in income, said receiving a tax deduction was a significant influence on their giving.

Year-end fundraising campaigns are smart strategies used by well-organized charitable organizations.

 

Click here for a guide designed to help charities orchestrate year-end giving campaigns.

Donors – if you’re looking to create a strategy for giving, contact us.
Charities – if you’re looking to make strong connections with donors, contact us.

Amazing community opportunities in the Old Pueblo

Summer has been extremely busy for the NPcatalyst team. Rather than spend the warm months surfing waves in the Pacific or backpacking along the Tahoe Rim Trail, we’ve been serving clients and connecting with corporate and charitable leaders across the country.

This past weekend was spent in Tucson, where we met with numerous non-profit officials, social entrepreneurs, and new strategic partners. Here’s a brief list of our new friends:

  • Beads of Courage – an incredible organization which distributes beads to children being treated for cancer throughout the world.
  • TreeHouse Farm – an organization which provides an unforgettable experience for children recovering from cancer treatment, serious burns, and congenital heart issues.
  • The Haven – extraordinary organization which provides substance abuse treatment and housing for men and women.
  • Arizona Oncology Foundation – a new organization which provides support programs for cancer patients and survivors.
  • One-on-One Mentoring – an organization which matchs caring adults with at-risk youth.
  • Pima Prevention Partnership – provides practical solutions to address both individual and community problems, particularly substance abuse related.

They were all introduced to our services, particularly our online gifting tool, GiftingWishes, and our BoardCheck assessment resource.

Saturday was spent in a retreat with one of our new strategic partners. This soon-to-be-launched company will provide job recruitment, leadership development, and career development opportunities to both college students and employers. Much more to follow soon.

It was just another amazing weekend. We hope it leads to many opportunities to continue helping enhance the philanthropic culture in the Old Pueblo. Plus, we may have even landed a new job for a Tucson resident!

Thank you, Tucson, for your hospitality, heat, and spectacular sunsets!