A developed year-end strategy can result in new donations

Year-end giving is a rarely utilized tool used by charities to target new donors and raise new revenue. However, it can be an incredible strategy designed in a non-profit’s annual giving plan. Below are benefits associated with a well-developed and orchestrated year-end giving campaign.

Generate new revenue

  • Can be a little or a lot
  • Each non-profit is different – varying sizes, varying needs, varying degrees of public presence, varying depths of constituencies
  • Roughly 40% of all giving comes in during month of December

Expand wide exposure

  • Can be a lot of exposure
  • Local media can play a key role. In most communities, local newspapers, radio stations, and tv networks actively seek ‘feel good’ and ‘community inspiring’ stories
  • Social media creates increasing linkages, particularly through Facebook and Twitter
  • Email marketing is a great tool to engage your existing database of constituents

Add new supporters

  • In the form of new donors and volunteers, a public PR campaign can lure in new batch of supporters
  • Recruits people who were unfamiliar with the organization
  • Gives your development team a great source of new leads to prospect…and they’re not cold calls!
Developing a year-end giving campaign is a smart strategy used by charities seeking to raise new income from current and prospective donors.

 

Things you should know about year-end giving

The final two months of the calendar year can provide a significant amount of support for charitable organizations, if leveraged properly. Through working with many non-profit organizations, coupled with extensive research, we strong believe in the power of the Season of Giving.

Let the following statistics state our case.

  • The average total amount holiday givers plan to donate is $281.
  • 22% of donors will contribute to just one organization
  • 55% of donors will spread their contributions across two to three organizations
  • 23% of donors will give to four or more nonprofit groups.
  • Two-thirds plan to donate the same amount as last year, and 12% plan to increase their contributions this holiday season.

If that’s not enough, enjoy these statistics:

  • Between 35%-42% of online giving happens in November and December.
  • About 40% of online gifts are made in December.
  • For many charities, giving in December brings in about 1/3 of the fundraising dollars.
  • Online giving happens largely between 9 a.m. and 5 p.m. on weekdays.
  • Online giving (by dollars) on December 31 is concentrated between 10a.m. and 6 p.m. in each time zone.
  • For many organizations, more than 20% of all giving for the entire year occurs in the last 48 hours of the calendar year.

Have you implemented your year-end giving strategy? Do you have one?

Campaigns we help design can see benefits in three primary areas:
Revenue

  • You can raise a little or a lot – either way, it provides new funding
  • Each non-profit is different – varying sizes, varying needs, varying degrees of public presence, varying depths of constituencies
  • Roughly 40% of all giving comes in during month of December

Exposure

  • Solid year-end campaign can create a lot of exposure
  • Local media can play a key role. In most communities, local newspapers, radio stations, and tv networks actively seek ‘feel good’ and ‘community inspiring’ stories
  • Social media creates increasing connections and relationships
  • Email marketing remains a strong tool to engage your existing database of constituents

New supporters

  • In the form of new donors and volunteers, a public relations campaign can lure in new batch of supporters
  • Recruits people who were unfamiliar with the organization
  • Gives your development team a great source of new leads to prospect

If you don’t have a year-end giving strategy, contact us right away. Though we’re just weeks away from the new year, it’s not too late to maximize the opportunity.

 

Seven tips for fundraising success

 

Raising funds for charitable organizations can be difficult; certainly time-consuming. It’s a patient process, requiring considerable research, planning, and organization. The word “development” is a perfect fit to the process an organization goes through to generate a meaningful contribution.

When it comes to raising funds for your organizations, here’s a handful of tips to consider adding to your overall fund development strategy. They have represented the centerpiece of our success. They’re not listed in any specific order, but you’ll quickly recognize where and how they fit in your strategy.
   
Identify strengths and weaknesses

Understand the organization – from operations to personnel to policies to financial management. Recognize the causes and implement solutions to each. Be sure to dot every “I” and cross every “t”.

Offer innovative giving

The one constant between most non-profit organizations is the ability to accept cash contributions. Every donor knows this. However, savvy donors (charitable investors) seek greater information, transparency, accountability, and results from their contributions. A strong percentage of them seek unique and innovative giving methods.

Create solicitation strategies

Know your constituents. An engaged leader is a gem and, as nonprofit leaders, it’s our obligation to strive for their full potential. One great way to really get to know supporters is to design solicitation (or engagement) strategies for each. Start by creating a Prospect/Donor Profile for each, used to document their interest, involvement, willingness, and capability. Mapping a solicitation strategy will force you to be strategic about cultivating each constituent’s involvement. This one act involves and is influenced by the other six tips offered here.

Engage constituents

From prospect identification to board leadership to donor stewardship, your benefactors are your organization’s greatest vehicles of success. Engage them through key steps of the fund development process. You’ll be amazed at their ideas, insight, and perseverance.

Generate active awareness

Tell your story to the world. Shout it regularly through local media and through your social media avenues. Be sure you focus on strengths and opportunities and that any weaknesses are addressed. Distribute clear messages and keep your messaging timely. Encourage staff, volunteers, and donors to share the messages through personal, personable, and electronic means.

Network

It’s a seven-letter word that, for many non-profit leaders, is more like a four-letter word – work. There’s no better way to prospect new supporters, whether they’re future volunteer or donor leaders. It involves stepping out of your routine, forces you to fine-tune your 30-second elevator speech, and smile even if you’re having a difficult day. Ask any business leader, networking produces results. Get out there and make friends and share your organization’s story, needs, and opportunities.

Steward donors

Perhaps the most detrimental cause of recent organizational failure might not have been solely the economic crash. Is your organization at fault for not properly recognizing donations and, more importantly, developing strong relationships with its donors? Stewarding donors strengthens the lifeblood of non-profit organizations. Pick up the phone, send an email, direct a tweet, say hello in the store, high-five at a ballgame, and send a card. These are the little ways that magnify the “engage constituents” tip into truly rewarding alliances. Make each donor feel as if he/she is in the middle of the game.

 

Perhaps one that should be listed is “have fun”…development and non-profit leadership should be exciting, rewarding, meaningful, challenging, and fun. Make the most of it!

 

Complimentary year-end giving guide

Year-end giving is a rarely utilized weapon used by charities to target new donors and raise new revenue. However, it can be an incredible strategy designed in a non-profit’s annual giving plan.

Click on the graphic below to view a slideshow designed to help charities orchestrate effective year-end funding campaigns.

Featured in the presentation is a list of resources available to each charity. The list includes:

NPcatalyst

  • Works with non-profit organizations to analyze past giving practices and develop fundraising gameplans.
  • Works with donors to develop giving strategies.

HealthCheck

  • Analyzes charities in five distinct areas of operations. Results in a “best practices” guide for improvement. Typically benefits the organization through refreshed marketing and fundraising success.
  • Provides donors with donor-based research information, enabling them to make wise (strategic) donation decisions.

GiftingWishes

  • Provides non-profit organizations with an effective and innovative online giving tool.
  • Gives donors a safe, secure, and trustworthy website to make their online donations.
  • Designing year-end giving campaigns for each charity using GiftingWishes to help raise funds.
  • Completely free of charge.

Amazing community opportunities in the Old Pueblo

Summer has been extremely busy for the NPcatalyst team. Rather than spend the warm months surfing waves in the Pacific or backpacking along the Tahoe Rim Trail, we’ve been serving clients and connecting with corporate and charitable leaders across the country.

This past weekend was spent in Tucson, where we met with numerous non-profit officials, social entrepreneurs, and new strategic partners. Here’s a brief list of our new friends:

  • Beads of Courage – an incredible organization which distributes beads to children being treated for cancer throughout the world.
  • TreeHouse Farm – an organization which provides an unforgettable experience for children recovering from cancer treatment, serious burns, and congenital heart issues.
  • The Haven – extraordinary organization which provides substance abuse treatment and housing for men and women.
  • Arizona Oncology Foundation – a new organization which provides support programs for cancer patients and survivors.
  • One-on-One Mentoring – an organization which matchs caring adults with at-risk youth.
  • Pima Prevention Partnership – provides practical solutions to address both individual and community problems, particularly substance abuse related.

They were all introduced to our services, particularly our online gifting tool, GiftingWishes, and our BoardCheck assessment resource.

Saturday was spent in a retreat with one of our new strategic partners. This soon-to-be-launched company will provide job recruitment, leadership development, and career development opportunities to both college students and employers. Much more to follow soon.

It was just another amazing weekend. We hope it leads to many opportunities to continue helping enhance the philanthropic culture in the Old Pueblo. Plus, we may have even landed a new job for a Tucson resident!

Thank you, Tucson, for your hospitality, heat, and spectacular sunsets!

NPcatalyst designing year-end giving campaign

NPcatalyst has designed a campaign to raise funds for interested organizations through a unique year-end giving initiative. The campaign will remind and drive support from community residents, private foundations, and business leaders as they make contributions to organizations before the close of the calendar year.

Non-profit organizations (regardless of size, scope, sector, or location) are invited to participate in the innovative campaign, but need to enlist with NPcatalyst prior to November 1st. Through a small participation fee, each organization will receive:

  • an organizational assessment (charity rating) and best practices solutions guide;
  • invitation to participate in up to three fundraising-driven webinar training sessions;
  • inclusion in NPcatalyst’s social media and traditional media messaging;
  • direct positioning with NPcatalyst’s expanding roster of corporate, foundation, and philanthropic influencers;
  • an online profile, featured on the NPcatalyst website; and,
  • a special contributions-tailored profile on a soon-to-be-announced Campaign website.

Signing up well in advance enables the participating organizations to address areas deemed as weak or needing improvement, based on the charity rating score determined by NPcatalyst’s HealthCheck tool. It’s an organization assessment (or charity rating) tool, which analyzes each organization in five different categories, then provides a best practices solutions guide for improvement in each area. Click the following link – www.npcatalyst.com/healthcheck/ – and learn more about the HealthCheck tool which the NPcatalyst team created. Best of all, it’s a great revenue-generating tool. In fact, here’s a testimonial:
“What I’m coming to understand about the value of this HealthCheck process is not necessarily the rating itself (though that’s important), but the best-practices it ends up prompting. To that end NPcatalyst is doing great work ensuring that we’re adhering to those best practices.” – Jonathan Mueller, executive director of Sierra Nevada Journeys

NPcatalyst was founded to provide philanthropic solutions to both donors and the charitable organizations they support. Pete Parker, managing partner of the firm, has helped non-profit organizations raise over $30,000,000 through appealing and innovative annual, major, capital, and online giving campaigns. Most recently, the firm create a corporate engagement campaign which connected community residents in throughout northern Nevada with over 15,000 volunteer opportunities.

The year-end giving campaign is an opportunity non-profit organizations should seriously consider. To sweeten the invitation, NPcatalyst is offering the charity rating, best practices guide, public relations messaging, and year-end fundraising campaign at $375, a heavily-discounted rate from the $450 base price. With a targeted fundraising goal of $5,000 per organization, it’s an incredible opportunity. Taking advantage of this two-week offer, which ends on August 31st, requires each organization to send an email to info@npcatalyst.com or call 775-333-9444.

      

Increase contributions through online and mobile giving

 

Every community organization approaching our company for assistance has the same issue – the need for funding support. While each organization’s situation is different, the common theme has been the search for revenue using new vehicles and/or from new target audiences. We’ve noticed, however, that very few utilize robust or even strategic online giving models.

“Studies have shown that online giving increased 35% in 2010”, says Pete Parker, managing partner of NPcatalyst. “Rather than allow non-profit organizations to stand on the sidelines hoping for new contributors to magically visit their websites to make donations, our strategies are tailored to proactively reach out to prospective donors.”

NPcatalyst works with non-profit organizations to design online giving campaigns directly aligned with their annual giving, major campaign, and special event goals. Using an infusion of e-communications capacities, social media tools and mobile giving, the online giving strategies increase public awareness and direct giving successes. The design of each strategy is rooted in a campaign model featuring measurable benchmarks, network connections, and appealing promotional messages.

For a minimal investment, a tailor-made online giving campaign can be designed and generating contributions within one week.

The NPcatalyst online giving solution works for all organizations, regardless of their online giving and social media readiness or that they’ve had a “donate now” button featured on their website for some time. The firm offers solutions for every non-profit organization seeking to generate online gifts and expand their internet-based presence and reach.

To learn more about the NPcatalyst online giving solution, call 775-333-9444 or email info@npcatalyst.com.