A developed year-end strategy can result in new donations

Year-end giving is a rarely utilized tool used by charities to target new donors and raise new revenue. However, it can be an incredible strategy designed in a non-profit’s annual giving plan. Below are benefits associated with a well-developed and orchestrated year-end giving campaign.

Generate new revenue

  • Can be a little or a lot
  • Each non-profit is different – varying sizes, varying needs, varying degrees of public presence, varying depths of constituencies
  • Roughly 40% of all giving comes in during month of December

Expand wide exposure

  • Can be a lot of exposure
  • Local media can play a key role. In most communities, local newspapers, radio stations, and tv networks actively seek ‘feel good’ and ‘community inspiring’ stories
  • Social media creates increasing linkages, particularly through Facebook and Twitter
  • Email marketing is a great tool to engage your existing database of constituents

Add new supporters

  • In the form of new donors and volunteers, a public PR campaign can lure in new batch of supporters
  • Recruits people who were unfamiliar with the organization
  • Gives your development team a great source of new leads to prospect…and they’re not cold calls!
Developing a year-end giving campaign is a smart strategy used by charities seeking to raise new income from current and prospective donors.

 

Seven tips for fundraising success

 

Raising funds for charitable organizations can be difficult; certainly time-consuming. It’s a patient process, requiring considerable research, planning, and organization. The word “development” is a perfect fit to the process an organization goes through to generate a meaningful contribution.

When it comes to raising funds for your organizations, here’s a handful of tips to consider adding to your overall fund development strategy. They have represented the centerpiece of our success. They’re not listed in any specific order, but you’ll quickly recognize where and how they fit in your strategy.
   
Identify strengths and weaknesses

Understand the organization – from operations to personnel to policies to financial management. Recognize the causes and implement solutions to each. Be sure to dot every “I” and cross every “t”.

Offer innovative giving

The one constant between most non-profit organizations is the ability to accept cash contributions. Every donor knows this. However, savvy donors (charitable investors) seek greater information, transparency, accountability, and results from their contributions. A strong percentage of them seek unique and innovative giving methods.

Create solicitation strategies

Know your constituents. An engaged leader is a gem and, as nonprofit leaders, it’s our obligation to strive for their full potential. One great way to really get to know supporters is to design solicitation (or engagement) strategies for each. Start by creating a Prospect/Donor Profile for each, used to document their interest, involvement, willingness, and capability. Mapping a solicitation strategy will force you to be strategic about cultivating each constituent’s involvement. This one act involves and is influenced by the other six tips offered here.

Engage constituents

From prospect identification to board leadership to donor stewardship, your benefactors are your organization’s greatest vehicles of success. Engage them through key steps of the fund development process. You’ll be amazed at their ideas, insight, and perseverance.

Generate active awareness

Tell your story to the world. Shout it regularly through local media and through your social media avenues. Be sure you focus on strengths and opportunities and that any weaknesses are addressed. Distribute clear messages and keep your messaging timely. Encourage staff, volunteers, and donors to share the messages through personal, personable, and electronic means.

Network

It’s a seven-letter word that, for many non-profit leaders, is more like a four-letter word – work. There’s no better way to prospect new supporters, whether they’re future volunteer or donor leaders. It involves stepping out of your routine, forces you to fine-tune your 30-second elevator speech, and smile even if you’re having a difficult day. Ask any business leader, networking produces results. Get out there and make friends and share your organization’s story, needs, and opportunities.

Steward donors

Perhaps the most detrimental cause of recent organizational failure might not have been solely the economic crash. Is your organization at fault for not properly recognizing donations and, more importantly, developing strong relationships with its donors? Stewarding donors strengthens the lifeblood of non-profit organizations. Pick up the phone, send an email, direct a tweet, say hello in the store, high-five at a ballgame, and send a card. These are the little ways that magnify the “engage constituents” tip into truly rewarding alliances. Make each donor feel as if he/she is in the middle of the game.

 

Perhaps one that should be listed is “have fun”…development and non-profit leadership should be exciting, rewarding, meaningful, challenging, and fun. Make the most of it!

 

Donors have much to consider when supporting charities

As the calendar year nears its close, well-organized charities will be orchestrating year-end fundraising campaigns. These initiatives are used to fulfill wish lists, meet annual goals, and fund special projects. As these organizations launch these campaigns, it’s important that they understand donor thinking and strategies during this time of year.

During the holidays, typical donors…

  • Respond to public, promotional, emotional appeals
  • Prefer easy access to make a contribution
  • Make donation amounts of their choice
  • Seek well-managed organizations
  • Wish to not be the only donor
  • Want to know how the money will be used
  • Choose to support a well-regarded and/or well-managed organization
  • Expect proper acknowledgement

Saavy donors make informed donation decisions.

Appropriately stated by Charity Navigator, “Smart givers generally don’t give reactively in a knee-jerk fashion. They don’t respond to the first organization that appeals for help. They take the time to identify which causes are most important to their families and they are specific about the change they want to affect.”

Nearly two years ago, NPcatalyst launched a program called HealthCheck, which analyzes charities in five distinct areas of non-profit management and effectiveness. The five areas are:

  • Institutional Data
  • Governance
  • Human Resources
  • Public Information
  • Finance & Fund Development

As the holidays are upon us, non-profit directors should consider what drives donors.

Donors say appeals that put a face to the donation (either human or animal) and remind them to help those who are less fortunate at this time of year, are most persuasive. A few thoughts to consider…

  • Holiday giving is emotional.
  • Donors are thankful for what they have and give to those who need it.
  • Donors tend to give more when the online experience is intimate and emotionally coherent.

Stats to consider about major donors…

  • One-third of donors with $100,000 or more in annual income, indicate all or most of their charitable giving for this year has not  been planned ahead of time.
  • 42 percent of households with over $100,000 in income, said receiving a tax deduction was a significant influence on their giving.

Year-end fundraising campaigns are smart strategies used by well-organized charitable organizations.

 

Click here for a guide designed to help charities orchestrate year-end giving campaigns.

Donors – if you’re looking to create a strategy for giving, contact us.
Charities – if you’re looking to make strong connections with donors, contact us.

Complimentary year-end giving guide

Year-end giving is a rarely utilized weapon used by charities to target new donors and raise new revenue. However, it can be an incredible strategy designed in a non-profit’s annual giving plan.

Click on the graphic below to view a slideshow designed to help charities orchestrate effective year-end funding campaigns.

Featured in the presentation is a list of resources available to each charity. The list includes:

NPcatalyst

  • Works with non-profit organizations to analyze past giving practices and develop fundraising gameplans.
  • Works with donors to develop giving strategies.

HealthCheck

  • Analyzes charities in five distinct areas of operations. Results in a “best practices” guide for improvement. Typically benefits the organization through refreshed marketing and fundraising success.
  • Provides donors with donor-based research information, enabling them to make wise (strategic) donation decisions.

GiftingWishes

  • Provides non-profit organizations with an effective and innovative online giving tool.
  • Gives donors a safe, secure, and trustworthy website to make their online donations.
  • Designing year-end giving campaigns for each charity using GiftingWishes to help raise funds.
  • Completely free of charge.

Proud moment for our firm

We take great pleasure in working with charitable organizations and businesses to acheive philanthropic goals on daily basis. It’s incredibly rewarding to play a major role in taking a dream and turning it into something far bigger than ever imagined. This is entirely the case with a special project we guided for Sierra Vista Elementary School.

Our managing director, Pete Parker, received a call from a local education leader who asked for advice on what it would take to make a community garden for the school happen. Pete asked for one hour to find a solution for the elementary school, based in a predominantly low income neighborhood in Reno, Nevada. Not only did we find the solution, a team of community leaders were quickly recruited and put to action. The rest is history…and the beginning.

Click here to see how this big idea become an amazing opportunity, just by creating strong community collaboration.

An incredible first year for NPcatalyst

Athough we’re already in the third month of the year 2012, we haven’t really taken an opportunity to reflect upon the first year of NPcatalyst LLC. Like any new or innovative idea, there are many twists and turns and unforeseen obstacles. However, with the right team, positive outlook, and extreme passion, the good far outweighs the uncertainty.

We took a few minutes last night to test a new tool to paint a picture of our initial year of operation.

Here’s to an even more amazing year in 2012.

Yours in Community,

Pete

The issue with our new project – GiftingWishes

We’re barely one month since the creation of GiftingWishes.com and we’re already addressing one major issue. While we suspected it could haunt us, we didn’t expect it to hit this soon.

Each non-profit leader who registers their wishes with GiftingWishes, represents an organization which we become instantly attached. Whether it’s the mission, their beneficiaries, their locations, or their future plans, we (the GiftingWishes team) become attracted as potential donors and voluntary leaders. It’s a “virus” that affects both John from YourVolunteers and Pete from NPcatalyst, but neither of us are looking for a remedy. Instead, we’re actively seeking to infect others with ways to support these organizations.

Here’s a brief sampling of the organizations registered on GiftingWishes and you may quickly recognize our “issue” or, really, opportunity!

  • I am Love Farms (San Diego, CA) – a Veteran Equine Assisted Therapy Charity that helps Armed Forces Veterans heal the visible & non-visible wounds of war through the practice of love, equine assisted therapy & good horsemanship.
  • Arbor Bay School (San Carlos, CA) – fosters academic and social success for children with learning differences through individualized instruction in a small classroom environment.
  • The First Tee of Northern Nevada (Reno, NV) – impacts the lives of young people in northern Nevada by providing learning facilities and educational programs that promote character-development and life-enhancing values through the game of golf.

We encourage you to become familiar with these organizations and consider supporting them through your time and/or dollar. Even if you contribute an hour or a $10 donation, your leadership will go a long way toward fulfilling their wishes and helping pave the road to greater sustainability.

For more information about GiftingWishes, YourVolunteers, or NPcatalyst, click on those links or send a note to info@npcatalyst.com or call 775-333-9444.

Working with community leaders to build stronger communities!