A developed year-end strategy can result in new donations

Year-end giving is a rarely utilized tool used by charities to target new donors and raise new revenue. However, it can be an incredible strategy designed in a non-profit’s annual giving plan. Below are benefits associated with a well-developed and orchestrated year-end giving campaign.

Generate new revenue

  • Can be a little or a lot
  • Each non-profit is different – varying sizes, varying needs, varying degrees of public presence, varying depths of constituencies
  • Roughly 40% of all giving comes in during month of December

Expand wide exposure

  • Can be a lot of exposure
  • Local media can play a key role. In most communities, local newspapers, radio stations, and tv networks actively seek ‘feel good’ and ‘community inspiring’ stories
  • Social media creates increasing linkages, particularly through Facebook and Twitter
  • Email marketing is a great tool to engage your existing database of constituents

Add new supporters

  • In the form of new donors and volunteers, a public PR campaign can lure in new batch of supporters
  • Recruits people who were unfamiliar with the organization
  • Gives your development team a great source of new leads to prospect…and they’re not cold calls!
Developing a year-end giving campaign is a smart strategy used by charities seeking to raise new income from current and prospective donors.

 

Amazing community opportunities in the Old Pueblo

Summer has been extremely busy for the NPcatalyst team. Rather than spend the warm months surfing waves in the Pacific or backpacking along the Tahoe Rim Trail, we’ve been serving clients and connecting with corporate and charitable leaders across the country.

This past weekend was spent in Tucson, where we met with numerous non-profit officials, social entrepreneurs, and new strategic partners. Here’s a brief list of our new friends:

  • Beads of Courage – an incredible organization which distributes beads to children being treated for cancer throughout the world.
  • TreeHouse Farm – an organization which provides an unforgettable experience for children recovering from cancer treatment, serious burns, and congenital heart issues.
  • The Haven – extraordinary organization which provides substance abuse treatment and housing for men and women.
  • Arizona Oncology Foundation – a new organization which provides support programs for cancer patients and survivors.
  • One-on-One Mentoring – an organization which matchs caring adults with at-risk youth.
  • Pima Prevention Partnership – provides practical solutions to address both individual and community problems, particularly substance abuse related.

They were all introduced to our services, particularly our online gifting tool, GiftingWishes, and our BoardCheck assessment resource.

Saturday was spent in a retreat with one of our new strategic partners. This soon-to-be-launched company will provide job recruitment, leadership development, and career development opportunities to both college students and employers. Much more to follow soon.

It was just another amazing weekend. We hope it leads to many opportunities to continue helping enhance the philanthropic culture in the Old Pueblo. Plus, we may have even landed a new job for a Tucson resident!

Thank you, Tucson, for your hospitality, heat, and spectacular sunsets!