donation strategy | NPcatalyst

Millions of investments are made on a regular basis, mostly for personal or corporate gain. What if a million investments were made each day for the benefit of the community, country, and world? Just because there’s uncertainty with our economy doesn’t mean it needs to be that way with benevolence. Here are a few charitable investment ideas for you to consider.

Invest your time to advance an organization’s mission;
Invest in a future leader by mentoring;
Invest some money to meet a community need;
Invest a smile to brighten another’s day;
Invest your professional skills to complete a critical task;
Invest your voice to cheer and celebrate;
Invest a meal to help feed another;
Invest a little sweat to set up an event;
Invest an idea to create innovative change;
Invest compassion to help others;
Invest an invitation to encourage others to join you;
Invest your attention toward creative ways of giving;
Invest a jacket to warm another;
Invest hands to change the world;
Just Invest…the list can go on and on

Some of these investments can be measured, others provide intangible results. In all cases, the ROI generated is life changing…for the “investor” and each beneficiary.

If you’re interested or ready to make a charitable investment of any kind, give us a call at 775-333-9444 or email us. Our team at NPcatalyst can help you or your company create an empowering charitable investment strategy, find the ideal charitable organization(s), and embrace your own way of giving.

As the calendar year nears its close, well-organized charities will be orchestrating year-end fundraising campaigns. These initiatives are used to fulfill wish lists, meet annual goals, and fund special projects. As these organizations launch these campaigns, it’s important that they understand donor thinking and strategies during this time of year.

During the holidays, typical donors…

Respond to public, promotional, emotional appeals
Prefer easy access to make a contribution
Make donation amounts of their choice
Seek well-managed organizations
Wish to not be the only donor
Want to know how the money will be used
Choose to support a well-regarded and/or well-managed organization
Expect proper acknowledgement

Saavy donors make informed donation decisions.

Appropriately stated by Charity Navigator, “Smart givers generally don’t give reactively in a knee-jerk fashion. They don’t respond to the first organization that appeals for help. They take the time to identify which causes are most important to their families and they are specific about the change they want to affect.”

Nearly two years ago, NPcatalyst launched a program called HealthCheck, which analyzes charities in five distinct areas of non-profit management and effectiveness. The five areas are:

Institutional Data
Governance
Human Resources
Public Information
Finance & Fund Development

As the holidays are upon us, non-profit directors should consider what drives donors.

Donors say appeals that put a face to the donation (either human or animal) and remind them to help those who are less fortunate at this time of year, are most persuasive. A few thoughts to consider…

Holiday giving is emotional.
Donors are thankful for what they have and give to those who need it.
Donors tend to give more when the online experience is intimate and emotionally coherent.

Stats to consider about major donors…

One-third of donors with $100,000 or more in annual income, indicate all or most of their charitable giving for this year has not been planned ahead of time.
42 percent of households with over $100,000 in income, said receiving a tax deduction was a significant influence on their giving.

Year-end fundraising campaigns are smart strategies used by well-organized charitable organizations.

Click here for a guide designed to help charities orchestrate year-end giving campaigns.

Donors – if you’re looking to create a strategy for giving, contact us.
Charities – if you’re looking to make strong connections with donors, contact us.

NPcatalyst

Designing solutions to exceed philanthropic goals.

Tag Archives: donation strategy

Simple, yet empowering charitable investment ideas

Donors have much to consider when supporting charities