A three-month promotional campaign aimed at increasing community volunteerism during the summer.
All northern Nevada residents are be invited and encouraged to participate, with considerable attention being placed on youth service (next generation leadership) and tourists (aka voluntourism).
When: June 1 through August 31
Why
The state of volunteerism is quite low in northern Nevada. Not only does the State of Nevada rank last in the entire country, many local organizations would benefit from voluntary service. The volunteerism rate of 20.6% of all Nevadans ranked as the lowest in the United States last year. Yet, the economic impact in northern Nevada from this low rate was an astonishing $266.5 million. Imagine the economic impact if 30% of northern Nevadans volunteered…it could surpass $300 million!
To make this work, we’re…
- Responding to a growing leadership issue by addressing the critically low volunteerism participation.
- Seeking ways to strengthen our community. This is a no-cost solution for both residents and local non-profit organizations.
- Carving the path of future community leadership through youth service opportunities.
- Capturing the attention of people visiting northern Nevada, who will be invited to become actively familiar with our residents, events, and local community.
How it works
- NPcatalyst will work with non-profit leaders to register their volunteer job opportunities online
- Nevada Volunteers provides the online link to their Volunteer Match web portal
- NPcatalyst and medial promotions will drive residents to the Summer Of Service webpage and online volunteer system
Pathways to Success
The campaign has already proven successful, even before its public launch. To maximize its potential, we’re seeking:
- Active involvement of non-profit leaders to endorse the campaign and register volunteer opportunities
- Strong media exposure through messaging and advertising
- Supportive endorsements from key community partners
Opportunities
The impact generated from this simple three-month campaign will be both immediate and long-term. It can be maximized through two primary opportunities:
- Social media advancement by liking, sharing, retweeting, and commenting on promotional messages
- Advertising support to increase media exposure
The volunteer promotion and connection campaign is completely free to all participants and the community. However, an advertising package is being designed for those interested in publicly endorsing the project and, just as powerfully, magnifying its community-wide exposure. A portion of each advertising dollar will be allocated to Nevada Volunteers, which exists to enhance volunteerism and service among all Nevadans.
Contact
All inquires for information, volunteer connections, and financial support should be made to Pete Parker of NPcatalyst, a Reno-based firm passionate about connecting potential donors and volunteers with non-profit organizations. He can be reached at 333-9444 and pparker@npcatalyst.com.
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Special thanks to our endorsements!
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Below is list of participating community organizations, program, and events.
| Advocates to End Domestic Violence | National Automobile Museum |
| American Heart Association of Northern Nevada | Nevada Diabetes Association |
| Animal Ark, Inc. | Nevada Division State Parks |
| Artown | Nevada Humane Society |
| Big Blue Adventure | Nevada Land Conervancy |
| Big Brothers Big Sisters of Northern Nevada | Nevada Shakespeare Company |
| Boxers and Buddies | Nevada Urban Indians, Inc. |
| Boys & Girls Club of Truckee Meadows | Nevada Wilderness Project |
| Brewery Arts Center | Pioneer Center for the Performing Arts |
| Builders Association of Nothern Nevada | Planned Parenthood Mar Monte Reno |
| Carson Symphony Association | Reno-Tahoe Open |
| Catholic Charities of Northern Nevada | Sexual Abuse Response Advocates |
| Children’s Museum of Northern Nevada | Sierra Nevada Journeys |
| Crisis Call Center | SPCA of Northern Nevada |
| Food Bank of Northern Nevada | St. Vincent’s Food Pantry |
| Friends of Black Rock High Rock | Step2 |
| Friends of Nevada Wilderness | Tahoe CAN |
| Girl Scouts of the Sierra Nevada | Tahoe Rim Trail Association |
| Horses for the Spirit | The Note-ables |
| Hot August Nights | Thunderbird Lodge Preservation Society |
| IVGID Waste Not | Traditional American Music Project |
| Junior Achievement of Northern Nevada | Volunteers of America |
| KNPB Reno | VSA Arts of Nevada |
| Lake Tahoe Shakespeare Festival | Washoe County RSVP |
| Make-a-Wish Foundation | Washoe County School District |