A company’s decision about how much to give for charitable and community purposes can be influenced by its annual profit levels, long-term strategic giving goals, business priorities, and a host of other factors. Some companies target a specific percentage of their pre-tax earnings to donate each year; others do not. Some try to give the same percentage of their pre-tax earnings to charity each year, while others vary the percentage year by year.
NPcatalyst is encouraging businesses to contribute just one percent of their annual revenue. While many businesses may prefer to contribute more, we believe this is a good start. Through our active participation, we are committed to spurring innovation in philanthropy, the non-profit sector, and the problems they aim to solve.
There are popular 1%-oriented programs available to the greater public…for the arts, for the planet, and so on. At NPcatalyst, we’re simply interested in 1%, in general, encouraging businesses to choose the sector and organization they wish to support.
If you’re a business leader who’s interested in becoming more strategic about corporate giving, perhaps contributing 1% of your business’s annual revenue, give us a call. In fact, contact us if you’ve already given 1%…you never know, we might be interested in promoting your community leadership in effective and innovative ways.