Tag Archives: year-end

Year-end giving statistics

It’s the time of year when non-profit organizations need to be conducting fundraising efforts to close the calendar year on positive notes. Year-end giving campaigns are an underutilized tool, which can be used to tap new donor bases and raise new dollars to meet goals, fulfill wish lists, or fund key initiatives.

Below are statistics illustrating the effectiveness and potential value of year-end giving campaigns.

  • More than 174 million adult Americans plan to give money to charity between Thanksgiving and year-end.
  • Between 35 percent to 42 percent of online giving happens in November and December.
  • About 40 percent of online gifts are made in December.
  • Giving in December brings in about 1/3 of the fundraising dollars.
  • More than 20% of all giving for the entire year occurs in the last 48 hours of the calendar year.
  • Online giving happens largely between 9 a.m. and 5 p.m. on weekdays.
  • Online giving (by dollars) on December 31 is concentrated between 10 a.m. and 6 p.m. in each time zone.
  • Donors are projected to give through a variety of channels this holiday season.
 
Orchestrating year-end giving campaigns is a wise strategy used by charities seeking to generate new dollars from existing and prospective donors.
 
Click here for a complimentary guide to year-end giving campaigns.

NPcatalyst designing year-end giving campaign

NPcatalyst has designed a campaign to raise funds for interested organizations through a unique year-end giving initiative. The campaign will remind and drive support from community residents, private foundations, and business leaders as they make contributions to organizations before the close of the calendar year.

Non-profit organizations (regardless of size, scope, sector, or location) are invited to participate in the innovative campaign, but need to enlist with NPcatalyst prior to November 1st. Through a small participation fee, each organization will receive:

  • an organizational assessment (charity rating) and best practices solutions guide;
  • invitation to participate in up to three fundraising-driven webinar training sessions;
  • inclusion in NPcatalyst’s social media and traditional media messaging;
  • direct positioning with NPcatalyst’s expanding roster of corporate, foundation, and philanthropic influencers;
  • an online profile, featured on the NPcatalyst website; and,
  • a special contributions-tailored profile on a soon-to-be-announced Campaign website.

Signing up well in advance enables the participating organizations to address areas deemed as weak or needing improvement, based on the charity rating score determined by NPcatalyst’s HealthCheck tool. It’s an organization assessment (or charity rating) tool, which analyzes each organization in five different categories, then provides a best practices solutions guide for improvement in each area. Click the following link – www.npcatalyst.com/healthcheck/ – and learn more about the HealthCheck tool which the NPcatalyst team created. Best of all, it’s a great revenue-generating tool. In fact, here’s a testimonial:
“What I’m coming to understand about the value of this HealthCheck process is not necessarily the rating itself (though that’s important), but the best-practices it ends up prompting. To that end NPcatalyst is doing great work ensuring that we’re adhering to those best practices.” – Jonathan Mueller, executive director of Sierra Nevada Journeys

NPcatalyst was founded to provide philanthropic solutions to both donors and the charitable organizations they support. Pete Parker, managing partner of the firm, has helped non-profit organizations raise over $30,000,000 through appealing and innovative annual, major, capital, and online giving campaigns. Most recently, the firm create a corporate engagement campaign which connected community residents in throughout northern Nevada with over 15,000 volunteer opportunities.

The year-end giving campaign is an opportunity non-profit organizations should seriously consider. To sweeten the invitation, NPcatalyst is offering the charity rating, best practices guide, public relations messaging, and year-end fundraising campaign at $375, a heavily-discounted rate from the $450 base price. With a targeted fundraising goal of $5,000 per organization, it’s an incredible opportunity. Taking advantage of this two-week offer, which ends on August 31st, requires each organization to send an email to info@npcatalyst.com or call 775-333-9444.

      

The finest year-end gift I’ve seen is…

…one that develops into a true, lifelong partnership. This involves the creation of a strong relationship with a non-profit organization that creates the impact that the donor had intended.

I’m amazed each year at the many campaigns aimed at encouraging “year end” donations to charities. In my twenty-plus years as a non-profit leader, I’ve created many of these campaigns. That said, the greatest value of these efforts is the initiation of new and growing donor relationships.

But now that a new year has begun, I challenge anyone interested in donating to be proactive about their giving. While it’s “customary” for non-profit organizations to pursue supporters, why couldn’t donors approach giving (time and dollar) much like you do a new job, car or home. Much like those pursuits, proactive philanthropy enables you to make wise charitable investments. Here are some tips to consider:

  • Think about the causes which yield your greatest interest, passion and connection;
  • Identify the organizations which employ programs and activities that affect those causes
  • Research each non-profit organization to target those which make the greatest fit for you. Areas to analyze can include: data and efficiency, finance and fund development, governance, human resources and public information.
  • Make a personal contact to the organization(s) you find the greatest connection by communicating with board and/or staff members. Enlisting as a volunteer or calling to learn more are great ways to create a relationship.

You’ll be hard-pressed to find a charity which won’t happily accept your year-end donation. Many of these transactions, however, can merely be just transactions. Now, when you make giving of your time and dollar more of a strategy, you’ll find an incredible wealth of excitement, synergy and reward through the relationships you develop and, at the same time, the first-hand witnessing of your direct impact.

If you’re interested in learning more and/or creating a giving strategy, give us a call or click onto http://www.npcatalyst.com/.