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Corporate Giving Programs Can
Give Businesses a Boost
Creating corporate giving programs can be both
exciting and challenging. There are many opportunities associated
with advancing the greater good.
Taking the first step towards developing the plan might just be
most difficult, yet empowering step taken. Do you hire staff...a
consultant...or do it yourself? How much time, energy and funds do
you allocate to developing the plan? Whom do you involve? What are
your goals? How or do we leverage the giving program for the
corporation's financial growth?
In Susan Hyatt's "The
Benefits of Strategic Philanthropy", she identifies ten reasons why businesses should
implement giving programs. These include enhanced visibility,
sales, awareness, productivity and corporate results. These
benefits can place considerable impact on the business, positioning
it for greater advancement as a corporation and, at the same time,
leave an indelible mark within the non-profit sector.
Caroline Preston's article entitled "Corporate
Philanthropy Grapples With How to Create Giving Programs", she mentions how "many companies are interested
in finding models in which they can simultaneously improve the
world and their bottom line". I couldn't agree more. While
there are many altruistic and intangible reasons for business to be
more community-engaging, they have a responsibility to increase
market share, increase awareness, and meet corporate objectives.
Citing a quote from from Ms. Preston's article as voiced by Akhtar
Badshah, senior director of community development with Microsoft,
"we need to be careful about whether we're looking at this as
a revenue generator versus profit."
Corporate giving programs can take various shapes and
forms. What's important is that businesses address their giving
situations and assess the many ways a structured program can
enhance their corporation both internally and externally.
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 Providing
philanthropic solutions for community enhancement...
is our
corporate mission...accomplished by...
working with charitable organizations as well
as community supporters (individuals and businesses) to
achieve success, provide value, leverage involvement, and
build for growth.
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Corporate Success Can Be Found Through Community,
Citizenship
Running a business during these economic times has
been and will continue to be extremely challenging. Whether it's
managing a large corporation or small business, today's business
leaders must change as the overall business environment changes.
While there doesn't appear to an ideal formula for success,
corporations are beginning to take greater stock in their local
communities.
Corporate Social Responsibility (CSR), is not a new term...although
it's beginning to generate greater traction. According to ecomii,
"CSR is the concept that an organization has obligations not
just to conduct its business and adhere to legal guidelines, but
also to look out for the welfare of its employees, the community,
and society at large." Many businesses are making social
responsibility a priority, not just to increase bottom lines, but
because it's the right thing to do.
As the business environment continues to change, the requirement
for staying & succeeding in business is also changing. As a
result, corporations (small and large) are emphasizing the
maintenance of strategic relationship with society and,
particularly, their local communities.
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Call today...
...and
schedule some time to discuss how...
- your charitable
organization can reach its fundraising, board development
and operational goals;
- your family
may develop a meaningful contributions plan; and,
- your business should
create a mutually-beneficial community-engagement
program.
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Strengthening
communities through philanthropy.
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Connecting Charities to Donors & Volunteers
If you know of a non-profit organization
seeking donors and/or volunteers, encourage them to create an
organizational profile. A Community Information Profile Form
has been designed to capture contact information, service
opportunities, financial needs, and special event notes for
community organizations. This information will be presented to
individuals and businesses seeking to enhance local communities. The
form is located at: http://bit.ly/duEi5H.
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Did You Know?
...70%
of consumers voiced a willingness to pay more for products from
socially-responsible companies; and,
...34%
of employees would take a pay cut to work for a socially-responsible
firm.
According to the 2010 Corporate Social Responsibility
Perception Study.
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Our Own
Corporate-Community Engagement
Parker Development Services
is supporting the Northern Nevada Children's Cancer Foundation
through its participation in the annual 178-mile Reno-Tahoe Odyssey
relay race.
We're leveraging our
involvement by teaming up with KTHX-FM, Buckbean Beer,
and Friends for David Bobzien to
reach a large audience through fun, information and
community-promoting spirit.
Tune in to 100.1 FM from 11am
on June 4 to 1pm on June 5 to follow our team.
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Very
Easy to Contact:
@Email   
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